There are many ways to boost engagement in one of the most popular social media today. But one of the most efficient ones is, without any doubt, Insta Stories. Being introduced to the public in 2016, it is now the beloved tool of influencers, brands, and even ordinary users. If you are among them, then you should definitely take advantage of it as well.
So, what feature is it? It is simply a short clip, which lasts for 24 hours and may be later saved to highlights. One can boost their stories with different filters, gits, stickers, and tags.
Your Instagram story can be viewed by anyone if you have a public account, so increase your engagement, you can buy views to get known fast. However, you may always gain views and interactions organically. It’s estimated that around 500 million people use Instagram’s stories every day, either posting their own or viewing those of people they follow.
Strange as it may sound, many users today avoid sharing stories. Perhaps they just don’t know all their advantages. In this post, we will share all the tips and hacks for using Instagram stories for you to boost your account.
Where To Start?
Ok, so you are not really into all these Insta features, then you definitely need to understand how it works. In fact, there is nothing difficult about making a story. You just need to take the following steps:
- Open the application and click “+” on the right corner to open your camera.
- There, you will have several options, such as post, highlight, live, and soon. You need to choose a story to proceed.
- Then you can either choose a picture or a video from a gallery or create something new.
- As soon as you’ve done with your content, you can start boosting it with various filters, stickers, and so on. You may also add some fun or interesting captions.
- Click on the lower left corner so that everyone can see your posting! If you wish, you can restrict the number of people who see it.
Checking On Instagram Story Views
One of the best aspects of stories is that you can see how many people viewed your story, and it even shows you who saw it. The list of viewers is split between those you follow and those you don’t, and this information is available for 48 hours after you post.
However, even after 48 hours, you can still access more information about the story by visiting your insights page. The insights page will tell you how many unique accounts saw your clip, as well as the total views. This will help you understand how people are responding to your stories. For example, seeing a much higher number of total views than unique views will show you that multiple people watched your story more than once.
Making Your Stories Stand Out
Instagram includes loads of features that will help your stories stand out and grow engagement. Having higher engagement means that people are more likely to follow and share your profile. This will help you to grow your followers and boost your page.
The first thing you want to do is make sure that you’re creating and posting consistent stories. The best way to do this is to schedule.
You can’t do this directly through Instagram, but it’s possible to do it through Facebook Business Suite or a third-party application. By scheduling your stories, you can ensure you post them consistently. Also, it helps to post them at times when your followers are more likely to interact with them.
Add a Quiz, Question, or Countdown
Before you post a story, use the create option to add new elements to it. There are lots of different options, but the ones that encourage interactions with your followers are some of the most effective. Quizzes allow you to post a question or poll and learn more about the opinion of your followers.
Questions allow your friends and followers to ask you anything, and the answers you can later post on your story. This creates an interactive Q&A session, with followers learning more about your account and your posts. Finally, the countdown shows a timer for a specific event. This can be used for product launches or to show when you’re next going live.
Add Interactive Stickers
Aside from using the create option, you may also add stickers that will help drive engagement on your post. These stickers can be added by swiping up before posting the story, and there are loads of different options.
Some of the most popular ones include adding a hashtag to help your story be discovered, tagging your location, or adding a swipe meter. A swipe-meter is an interactive element that lets followers show how much they love the post. Polls, quizzes, countdowns, and links can also be added, all of which have their uses for promoting your business through Instagram.
Aside from interactive stickers, there are also loads of stickers for different purposes. There are trending stickers that are shown at the top too, and there are plenty of unique designs for all occasions. You can also add GIFs, filters, and colorful backgrounds to liven things up.
Get creative and try to develop a unique style of posting for your account. Having a style will help set you apart from other accounts, making your posts more appealing and interesting for followers. Instagram will let you add music too, helping to create a more appealing and memorable post and making sure you stand out.
Tagging Other Accounts
A great way to build the following of your account is to collaborate with other accounts on Instagram. The app lets you tag other users when you create a story, which they can then promote on their own page with the press of a button.
If you contact and network with other accounts, you can both agree to promote each other in your stories. This way, you’ll be promoted to their followers, and they’ll be promoted to yours, helping you both grow.
Saving Your Stories for Later
Although Instagram stories are made to only last 24 hours, you can still keep them on your profile. To do this, you can head to your profile and choose the “New” option under the button to edit your profile. From here, you can add previous clips you’ve posted to a highlight reel, ensuring that people who check out your profile can see them forever.
This is a great way to ensure that the stories you post aren’t wasted and that even after they’ve expired, people can still view them. The interactive elements such as quizzes and countdowns won’t still be available. However, they’ll still include any links, hashtags, and tags you’ve added.
When it comes to digital marketing, it is impossible to underestimate the power of Instagram. However, it only works if you utilize it to the fullest. So, never miss the chance to make a bright and original IG story to catch your audience. And always remember to be consistent and let your creativity out for the best results.