You’ve put a lot of effort into a new single or album and want to make sure that your target audience hears your tunes as soon as they come out. Or maybe you are looking to grow your audience of listeners. Either way, you need to know how to get your music noticed on Spotify.
Of course, this is easier said than done. Read on for a few key tips about how to make sure your music is noticed on Spotify both right when you release it and over time as you grow your audience.
Use a Good Distribution Platform
First and foremost, if you want to get your music noticed on Spotify, you need to use the right distribution platform. Music distribution is highly important since it affects:
- How much money you have to spend to release a new single or album
- Where your music is released, such as Spotify, Apple Music, Amazon, etc.
- What people are likely to take note of your music
- And more
DistroKid is a great example of a free and easy-to-use music distribution platform. With this platform, you benefit from unlimited uploads and are able to keep 100% of your earnings. Then you can pour that money back into your music and grow your audience through your passion and creativity.
Plus, DistroKid immediately releases your music to Spotify, Apple Music, and other major platforms like YouTube and TikTok. If you want to get your music noticed, you need to get the attention of as many listeners as possible. Platforms like DistroKid are the first step to doing that.
Get Your Audience Hyped Pre-Release
Before releasing any music on Spotify, you should get your audience hyped up by releasing some promotional materials like PPC ads, YouTube videos, or even digital posters you can plaster everywhere, like your personal artistic website.
Drumming up audience hype is a great way to maximize your release day numbers, which helps you get noticed on Spotify by attracting its algorithm. In contrast, if you don’t do any pre-release promotions, don’t be surprised when your new music doesn’t get noticed by Spotify or your target listeners.
Spread the Word on Social Media
Your social media profiles on Facebook, Instagram, and TikTok are perfect vectors for marketing as well. Tell everyone on these platforms that you are releasing new music, then tell them to tune in on a specific day.
The goal, again, is to magnify the numbers on a specific day so that Spotify takes note and views your music as exceptionally popular. If you can succeed in this goal, your music will be more likely to be added to playlists, which makes your artist profile more popular as well.
Make a Good Spotify Artist Page
Speaking of your profile, be sure that your Spotify artist page is well-designed and fun to navigate through. Highlight your best tracks and put up some fun or thematic pictures on the profile page to give new audience members a sense of what you’re about and the theme of your music.
A stellar Spotify artist page draws more people to you as a creator, which will also help you get noticed on Spotify overall.
Take Note of Music Analytics
Music analytics tools on Spotify are important resources to leverage no matter where you are in your career. These tools can help you determine:
- Which tracks perform the best, which can influence your future music creation
- When you should release tracks for the best effect
- How to position your tracks so they can be noticed on Spotify more easily
- And so on
Don’t disregard these tools, especially in the earliest stages of your artistic career.
Make a Playlist for Your Page
Lastly, consider making your own Spotify playlist. You have to be a verified Spotify artist before you can make playlists on your profile page, but once you are verified, this is a great way to expose new audience members to your music.
Alternatively, you can mix your own tracks with music from other bands, which may help bring new audience members into the fold. When you make a playlist for your profile page, you’re in control of what sound your music is associated with.
As an added bonus, verifying your identity on Spotify shows the platform that you are worth investing in and makes you look and feel much more like a real artist.
In the end, getting your music noticed on Spotify isn’t a sprint; it’s a marathon. Expect to spend plenty of time working with the platform and drawing your audience to you over time. With enough persistence and patience, you’ll get your music noticed and have more listeners than ever before. Good news – as soon as you build up that audience, it’ll be easier to keep it each time you release a new single or album!