Data Enrichment is becoming more and more important in our world today, especially whenever it comes to how much data we have out on the internet. And, of course, everything is completely connected, from the websites we visit to the applications that we use. With Data Enrichment being so important to people, anything that can change the face of it is something that deserves investigating. With the advent and rise of Conversion APIs, the face of data enrichment is changing, and this article is going to do some investigating!
But before this can be investigated, we need to define some terms. What exactly is Data Enrichment, and how do Conversion APIs change that?
What Is Data Enrichment?
First, data enrichment is whenever you combine data from a first party source with data from other parties and external sources. This gives more information to anyone looking at the dataset that you are working on, and allows for employees to ask more questions and answer more questions from the data as well. Plus, the more data you have, the more data and information that your customers have and the more information you have on your customer’s needs.
Data Enrichment can come in three types, all of which can be made more beneficial with extra data. First, behavioral data adds in the customer’s behavior patterns, allowing you to see what they are interested in. Then you can see what leads them to and down your sales funnel, and can upgrade your conversion APIs to better align with your customer’s interests.
Demographic data helps you improve your message to specific demographics of the population inside of your niche. So if you want to figure out how to target a group of businesses or a certain size of the population, then you can customize your messaging.
Finally, geographic data can target messaging based on the geography of their customers. Companies can look up the geographic data to see where their customers are coming from, dealing with their country of origin, where they are located, and even their timezone. The geographic data is able to change your website depending on who is visiting it, so they can see things that are important to their region.
Data Enrichment is able to make all the data work for your customers, adding value to it and ensuring that your customers will better respond to it. Think about how customized things are better for you as a person, and data enrichment is the ultimate customization. If your customer likes to follow certain patterns online, comes from a different country, and also has a specific demographic, then they can get inside your sales funnel and find data that is fully for them.
Additionally, the extra data can also ensure that everything else is going well on your end too, and you can bring in new people to your business as well.
How Are Conversion APIs Changing It
Conversion APIs (application programming interfaces) are things that can allow your company to retrieve data from Facebook advertisements. This is one of the best things for people who want to get a return on investment for their Facebook advertisements, in order to see all the data. Data enrichment is going to be very important for people who want to see where their customers are coming from. For example, if you have all the customers coming in from Europe and the geographical data is showing that, then you can customize your marketing and the various steps of your sales funnel to keep pulling your European customers through.
Facebook Conversion APIs have one advantage over the traditional Facebook Pixels. They work on a server level and not a customer browser level. The customer browser can use its settings to block certain things and data trackers and collectors.
The main difference between all of this is that the Conversion API doesn’t care about anything that the customer does to avoid being tracked. It doesn’t rely on cookies, third party applications, and browser settings, giving you much more data than a service like Facebook Pixels does, and for the business owners who like to have a ton of data, this can be good for you.
Rather than having to rely on Facebook to collect the data from the customer’s browser (and run into all of the browser settings that that customer might have enabled), then you are using your data and sending that to Facebook. The Conversion API is able to collect even more data and also decipher the enriched data that is collected to give you even more data about your customers and how you can bring more people to your business as well.
As Conversion APIs get more powerful and ignore most of the customer’s browser restrictions, the amount of data you can get will get even bigger, and you’ll have more information about your customers.